Netflix has announced plans to expand a test that charges subscribers more if they share their accounts with others outside their household.
The business began testing the function in March in Chile, Costa Rica, and Peru, but now aims to roll it out globally, including the US, according to TechCrunch.
According to Netflix, the functionality will need to be tested for a year or so to determine how much extra to charge subscribers who share their Netflix account with non-family members.
“Frankly, we’ve been working on this for over two years now,” Netflix Chief Product Officer Greg Peters was cited as saying by the publication.
It will take time to work out the kinks and find the correct balance, said Peters.
In a few test markets, Netflix Standard and Premium members can create “sub-accounts” for persons they don’t live with.
Each sub-account has its own profile, tailored suggestions, and Netflix login and password.
This prepares them to become a regular member with their own account. It’s up to them to decide if they want their viewing history, watch list (“My List”), and personalised recommendations transferred to their own account.
Netflix has previously said that this approach did not use GPS data. This includes an IP address, device IDs, and other information on devices signed into the Netflix account across the home.
Netflix may detect continuous sharing outside a home using this strategy, the paper added.
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