Apple’s partnership with the MLS includes establishing a live TV advertising network.

According to the sources, Apple is allegedly building an advertising network for live television as part of the arrangement to stream Major League Soccer games next year, according to people with knowledge of the matter.

Apple Developing Live TV Advertising Network

The startup is in discussions with advertisers and MLS sponsors about airing advertising during soccer matches and related content before the debut in February of next year, according to the sources, who requested to remain unnamed because the discussions are private.

The activity is a component of the company’s active marketing campaign. The company’s advertising section, according to Bloomberg News, presently brings in around $4 billion (about Rs. 33,000 crores) a year, but it hopes to reach double-digit billions. This includes incorporating search advertisements into new products, like its mapping service, as early as next year.

A 10-year deal has been reached by the tech giant to stream MLS games on Apple TV+ and a new subscription service. Additionally, the company will give free access to a selection of games to Apple TV app users.
According to Apple, there will be advertising on each of the three tiers of the partnership: the dedicated bundle, premium TV+ memberships, and the free TV app. The initiative is a growth of the company’s original live TV advertising, which is featured during Major League Baseball games that are already shown on TV+.
Apple thinks that, in addition to membership fees, the key to profiting from the MLS agreement will be the advertising revenue from MLS games. Over the following ten years, the contract is estimated to cost $2.5 billion (about Rs. 20,500 crores), or $250 million (roughly Rs. 2,050 crores) each season.

Todd Teresi, Apple’s vice president of advertising platforms, is leading the company’s entry into the MLS advertising market. He recently oversaw the expansion of the App Store’s advertising possibilities, which now include a space on the outlet’s main page.

The company, which has its headquarters in Cupertino, California, is also considering including adverts in other apps and services. Apple has storefronts for additional apps that resemble those of the App Store, such with books and podcasts. The company may produce a TV+ version that includes advertisements, copying Netflix and Disney.