With 40% of the premium smartphone market in India, Apple dominates.

With a 40% market share in India’s premium market, Apple was in first place, followed by Samsung and OnePlus, which had the biggest shipment share ever recorded in the nation during the third quarter of 2017.

During the quarter, Apple increased its market share in India’s smartphone market to 5%, which was fueled by a vigorous channel push before to the holiday season.

According to Counterpoint Research, the total India smartphone quarterly shipment rankings were led for the first time ever by an iPhone (iPhone 13).
The premium sector (Rs 30,000 and above) had its highest-ever share of 12% during this quarter, according to pricing bands “Shilpi Jain, a research analyst, stated.

A first for Apple in India, the iPhone 13 became the most popular smartphone model in Q3 2022 “She said.

Data from business intelligence platform Tofler shows that Apple India had a net profit of Rs 1,263 crore in the fiscal year, up 3% from the previous year on the back of strong sales growth of 45%.

Thanks to alluring deals and plans, previous generation versions of Apple phones, such as the iPhone XR, 11, 12, and 13, are increasingly gaining popularity among individuals who cannot afford the more expensive newer models in India.

Samsung was the market leader in the handset (feature phone Plus smartphone) industry with an 18% share, ranking second in the premium class. It continued to be the most popular 5G smartphone brand in India.

The Nord CE 2 series and Nord 2T were the primary drivers of OnePlus’ 35% YoY growth in Q3. The brand held the third position in the premium category. OnePlus was the market leader in the Rs 20,000–Rs 30,000 pricing range thanks to its Nord portfolio.

According to the research, the business also took second place in India for 5G smartphone shipments in Q3 2022.

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ZZED Reporter

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