Maruti Suzuki is currently determining whether the Jimny SUV will be launched in India.

key sentence:

• Maruti Suzuki Jimny, known for its rough terrain ability, has been in the worldwide market for more than 50 years.
• The SUV was also displayed at the 2020 Auto Expo held in the country before the Covid pandemic.

Maruti Suzuki is at present investigating client criticism to check whether the Jimny brand could be presented in the nation as a piece of the automaker’s general intend to fortify its SUV portfolio, a senior authority told PTI. 

While the three-entryway Jimny SUV is produced at the automaker’s Gurugram plant, it is intended for product to the Middle East and African business sectors.

The model, known for its rough terrain ability, has been in the worldwide market for 50 years. The SUV was also exhibited at the 2020 Auto Expo held in the country before the Covid pandemic. “We have gathered some generally excellent input from the clients. 

We are concentrating on this input, and we will check whether we can present the item here,” MSI Senior Executive Director – Sales and Marketing, Shashank Srivastava, told PTI.

He added that while the way of life SUV fragment in the nation is little, there still is a class of clients who need that sort of a vehicle. “The volumes are less, yet such vehicles carry the picture of an OEM. Simultaneously, it additionally helps support numerous client yearnings,” Srivastva said.

He noticed that before the dispatch of any new item on the lookout, different angles, for example, valuing to part supply, should be assessed. However, there have been delays due to Covid; 

Maruti is currently hoping to unite its situation in the mid-SUV section in the nation, where its portion of the overall industry in the fragment stays low when contrasted with the adversaries. “In the SUV portion, our piece of the pie is around 13-14 percent,” Srivastava said.

Maruti S-Cross in that space isn’t giving sufficient volume. “So unmistakably we have a low piece of the pie in a developing section… We want to reinforce our item portfolio in this specific fragment,” he expounded.